A fractional CMO provides senior marketing leadership without a full-time executive hire. Dappr leads planning, budget decisions, teams and performance accountability with access to the All Access marketing capabilities.
Discuss Fractional CMO ↗Fractional CMO fits a business needing senior leadership and an operating team around it. The challenge might be fragmented vendors, a growing internal team or a strategy that does not translate into coordinated work. The engagement connects business priorities to decisions and accountability.
Starting at $12,000 per month, Dappr’s Fractional CMO offering adds executive marketing leadership with All Access capabilities. Leadership sets priorities across the system. Platforms, production, projects and implementation depth remain defined in the engagement.
What should a customer understand or be able to do after this work is delivered?
Translate objectives into a roadmap, priorities and measurement framework. Review audience, positioning, channels and budget together. Make tradeoffs explicit so the team knows what happens now, what waits and what evidence would change the decision.
Align internal contributors, Dappr specialists and relevant vendors. Establish responsibility, review points and escalation. Scoped hiring recommendations and organizational design support the operating plan and available capacity.
Use leadership meetings to explain performance, risks and decisions. Executive and board-ready reporting distinguish outcomes, early signals and assumptions. The goal is a shared view of business context and next actions.
Follow fractional cmo from the first decision to the next improvement. Select a stage to see the work, your part and the handoff.
Leadership and system review
Share objectives, budgets and constraints.
A common starting point
Marketing roadmap
Agree priorities, owners and measures.
An executive operating plan
Connected engine delivery
Review decisions and unblock dependencies.
Aligned work across five engines
Executive reporting
Evaluate results and approve next priorities.
Clear leadership decisions
Milestones and delivery dates are agreed after scope, access, content and review requirements are clear.
Measures can include qualified demand, pipeline progression, acquisition economics and execution against priorities. Definitions and targets are agreed together. Interpretation requires context from sales, finance and operations.
Start with the objective and the work completed. Then look at the available evidence, the limitations of that evidence and the decision it supports. An update should make it clear what will continue, what needs to change and who owns the next action.
The review cadence follows your plan or project agreement. A change in priorities should also identify its effect on the existing scope. That keeps the conversation grounded in the work your team can actually put into practice.
Leadership participation, objectives, budget context, system access and a decision maker. Existing vendor scopes, team responsibilities and sales processes reveal coordination needs.
All engines does not mean unlimited projects or production. Media and major software costs are separate. Leadership terms are agreed specifically, and major rebuilds or custom development require project scope.
Name one person who can consolidate feedback and confirm approvals. Share business changes early, especially changes to the offer, audience or systems. When a new request changes the agreed work, we clarify priorities and scope before adding it to production.
Executive marketing leadership starting at $12,000 per month, with All Access capabilities and delivery defined by the agreed scope.
Annual planning, budget allocation, team management and executive reporting connect marketing decisions to business priorities. All Access capabilities are available alongside executive leadership, with platform and production scope agreed together.
We agree on the work around your objectives, current setup and production capacity. Access to the portfolio does not mean every service runs simultaneously.
Meet with Dappr at our St. George office or explore how we work remotely. Read our engagement questions alongside the service details below.
All Access marketing capabilities; Executive marketing strategy; Marketing leadership and oversight; Budget allocation guidance; Cross-functional coordination; Vendor and agency oversight; Executive performance reporting; Strategic planning and accountability. Platforms, deliverables and production capacity are agreed in your scope.
Fractional CMO starts at $12,000/month. It adds executive marketing leadership, planning, budget oversight and accountability, with All Access capabilities available.
We review your objectives and existing setup, then agree on priorities, responsibilities, production and reporting. Advertising spend is separate. Service execution follows agreed priorities, production capacity and scope. Third-party software fees, AI usage costs and substantial projects are clarified in the engagement before work begins.
Executive marketing leadership without a full-time CMO hire. Connect strategic planning, marketing budgets, teams and performance accountability with the All Access capabilities.
Platform selection, production and implementation follow the agreed scope. Advertising spend is separate.