An engine is a group of related services. For example, Paid Acquisition covers Social Media Ads and Google Ads; Content + Social covers Social Media Management and content creation. Choose the groups your business needs.
Choose 1 of 5
AI AGENTS
1 included
FOUNDATION
CRM, tracking + automation
STRATEGY
Monthly strategy + performance review
COMMITMENT
90-day minimum
GROWTH SYSTEM / 02MOST POPULAR
Momentum
Turn traction into velocity.
Starting at $6,500/mo
Two connected engines. Stronger infrastructure. A faster learning cycle.
An engine is a group of related services. For example, Paid Acquisition covers Social Media Ads and Google Ads; Content + Social covers Social Media Management and content creation. Choose the groups your business needs.
Choose 2 of 5
AI AGENTS
2 included
FOUNDATION
CRM, tracking + automation
STRATEGY
Weekly strategic review
COMMITMENT
90-day minimum
GROWTH SYSTEM / 03
Command
Run the growth operation.
Starting at $10,000/mo
Dappr operates as your external growth department across three selected engines.
An engine is a group of related services. For example, Paid Acquisition covers Social Media Ads and Google Ads; Content + Social covers Social Media Management and content creation. Choose the groups your business needs.
Choose 3 of 5
AI AGENTS
3 included
FOUNDATION
CRM, tracking + automation
STRATEGY
Weekly strategy + quarterly growth planning
COMMITMENT
90-day minimum
GROWTH SYSTEM / 04
Fractional CMO
Lead the entire growth system.
Starting at $15,000/mo
Executive marketing leadership with all five Growth Engines, backed by advanced infrastructure.
An engine is a group of related services. For example, Paid Acquisition covers Social Media Ads and Google Ads; Content + Social covers Social Media Management and content creation. Choose the groups your business needs.
All 5 included
AI AGENTS
10 included
FOUNDATION
CRM, tracking + automation
STRATEGY
Weekly leadership + quarterly planning
COMMITMENT
Terms agreed together
Signal, Momentum and Command have a 90-day minimum. Fractional CMO terms are agreed separately. Advertising spend, major third-party software and large projects are separate. Platform and production scope are defined during onboarding.
EXECUTIVE LEADERSHIP + ALL FIVE ENGINES
Leadership above the day-to-day.
Executive marketing leadership. Without another executive salary. Strategy, planning and performance accountability, with all five Growth Engines operated by Dappr.
Includes Command-level infrastructure and all five Growth Engines. Platforms, production and project work remain scoped.
LET’S MAKE IT SIMPLE
What do you need help with?
A Growth Engine is a group of related services, managed by one team.
YOUR MATCH / PAID ACQUISITION
Social Media Ads + Google Ads
We plan, create and manage paid ads to help the right people find your business. This is paid promotion; regular social posting belongs to Content + Social.
Social Media Ads
Google Ads
Retargeting Ads
Ad Design + Copy
Choose 1 engine with Signal, 2 with Momentum or 3 with Command. Fractional CMO includes all 5.
These are examples of work within each engine. Platforms, deliverables and production volume are agreed together. Advertising spend is separate.
DESIGN YOUR OPERATING MIX
Your business. Your engines.
Choose the services you need below. Each engine groups related work, so Social Media Ads and Google Ads sit together, while Social Media Management is a separate engine.
0 / 2 engines selected Starting at $6,500/mo
CRM, tracking and automation connect your chosen engines.
A starting conversation, not a quote. Scope, platform selection and fees are finalized together.
THE OPERATING DETAIL
Find your fit. See what’s included.
Choose one, two or three Growth Engines, or get all five with Fractional CMO. Compare the support behind each plan.
Not includedBasic Essential setup and supportAdvanced Deeper setup and automation
Swipe or scroll sideways to compare all four plans. ↔
Signal, Momentum, Command and Fractional CMO capabilities
The channels, systems, creative and support Dappr operates for your business. Each column shows what that plan includes.
SignalStarting at $3,500/mo
MomentumStarting at $6,500/mo
CommandStarting at $10,000/mo
Fractional CMOStarting at $15,000/mo
The five acquisition and conversion workstreams available to your business. Your plan determines how many run at the same time.
The number of Growth Engines we operate simultaneously: one with Signal, two with Momentum, three with Command, or all five with Fractional CMO.
Choose 1 of 5
Choose 2 of 5
Choose 3 of 5
All 5 included
We plan, create and manage paid ads to help the right people find your business. This is paid promotion; regular social posting belongs to Content + Social.
Your choice
Your choice
Your choice
Included
We improve your website and local presence so people can discover your business when they search for what you offer, including through AI search tools.
Your choice
Your choice
Your choice
Included
We plan, create and publish content for your business. Think regular social posts, articles and newsletters. Paid advertising belongs to Paid Acquisition.
Your choice
Your choice
Your choice
Included
We identify businesses that fit your ideal customer and start relevant conversations through email and LinkedIn, with a clear handoff to your sales team.
Your choice
Your choice
Your choice
Included
We improve pages, messages and forms so visitors understand your offer and know what to do next. A complete new website is a separately scoped project.
Your choice
Your choice
Your choice
Included
The CRM, tracking, reporting and automation that connect your marketing channels to sales and customer follow-up.
A shared workspace for contacts, conversations, opportunities and follow-up, giving marketing and sales a connected view of the customer.
Included
Included
Included
Included
Configuring contact records, pipeline stages and workflows around your sales process. Advanced setup adds more detailed structure and automation.
Basic
Advanced
Advanced
Advanced
Automatically assigning incoming leads to the right person or pipeline so your team knows who should follow up.
Not included
Included
Advanced
Advanced
Recording important actions, such as form submissions or booked calls, so you can see which marketing activities generate responses.
Included
Included
Included
Included
Collecting and reviewing website and campaign activity to understand how people find your business and what they do next.
Included
Included
Included
Included
Connecting leads and opportunities to the marketing sources and interactions that contributed to them. Advanced attribution provides a more detailed view.
Basic
Advanced
Advanced
Advanced
A consolidated view of campaign, lead and pipeline metrics. Executive dashboards emphasize the information leadership needs to make decisions.
Basic
Advanced
Executive
Executive
Requesting, monitoring and responding to customer reviews through an agreed process that supports trust and customer feedback.
Not included
Included
Included
Included
Follow-up that changes with a contact’s stage, from a new inquiry through nurturing and later customer communications.
Basic
Advanced
Advanced
Advanced
More complex workflows that connect multiple triggers, conditions and systems, reducing repetitive work and coordinating follow-up.
Not included
Included
Included
Included
AI assistants configured for defined tasks in your business, with agreed boundaries and human oversight. Signal includes 1 agent, Momentum 2, Command 3 and Fractional CMO 10. These are total counts for each plan.
1 included
2 included
3 included
10 included
Aligning marketing and sales processes, data and systems so leads move through a consistent, measurable revenue pipeline.
Basic
Basic
Advanced
Advanced
The copy, design and content needed to support your agreed campaigns and Growth Engines. Production quantities remain defined in scope.
The messages and visual assets used in campaigns, such as ad copy, graphics and creative variations for testing.
For chosen engines
For chosen engines
Priority
Priority
Unpaid content such as social posts, articles and newsletters. Included when Content + Social is one of your engines, or with Fractional CMO.
With Content + Social
With Content + Social
With Content + Social
Included
Focused pages built around a campaign or offer. Optimization improves existing pages; production creates pages within the agreed scope.
With Web + Conversion
Optimization
Priority production
Priority production
Visual assets that communicate your offer consistently across agreed channels. Expanded and priority support provide greater scoped production support.
Basic
Expanded
Priority
Priority
Materials that help your sales team explain the offer and support buying decisions, such as one-pagers, presentations and leave-behinds.
Not included
Not included
Not included
Not included
Reviewing and testing messaging, layouts and user journeys to improve the proportion of visitors who become leads or customers.
With Web + Conversion
Included
Ongoing
Ongoing
The planning, direction and performance reviews that connect day-to-day marketing work to your business priorities.
A prioritized plan of campaigns, improvements and next steps, showing what we are working toward and what comes next.
Included
Included
Included
Included
Working sessions to review performance, make decisions and adjust the marketing plan with your team.
Monthly
Weekly
Weekly
Weekly
A structured review of the previous quarter and a refreshed set of priorities, objectives and planned work for the next quarter.
Not included
Not included
Included
Included
The overall approach to your audience, offers, channels and customer journey, with senior or CMO-level direction depending on the plan.
Included
Included
Senior-led
CMO-led
A leadership-focused summary of performance, pipeline impact, priorities and decisions that need attention.
Not included
Not included
Included
Included
Senior marketing leadership covering planning, budgets, team oversight and accountability. This plan also includes all five Growth Engines.
Not included
Not included
Not included
Included
A concise marketing performance narrative for board discussions, connecting business objectives, results, investment and next steps.
Not included
Not included
Not included
Included
The people, meeting schedule and support available to help your team coordinate work and make decisions.
Your day-to-day point of contact for coordinating the agreed work, keeping priorities clear and communicating progress.
Included
Dedicated
Dedicated
Dedicated
How often your scheduled strategy or leadership meetings take place: monthly or weekly, as shown for each plan.
Monthly
Weekly
Weekly
Weekly
Priority handling of requests and issues within the agreed support scope. Specific response arrangements are established during onboarding.
Not included
Not included
Included
Included
Direct access to executive marketing leadership for strategic decisions, business alignment and performance accountability.
Not included
Not included
Not included
Included
Your choice: choose any engines up to your plan’s total. Creative and channel work support those chosen engines. Fractional CMO includes all five.
Defined scope: Items marked with a line are not included and can be discussed separately. Advertising spend, major software costs and large projects are separate.
NO GUESSWORK
The complete scope.
SignalStarting at $3,500/mo +
1 AI agent
1 active Growth Engine
CRM
CRM setup + lead capture
Conversion tracking + analytics
Lead tracking + reporting dashboard
Essential automations + basic nurture
Creative for your selected engine
Account management
Monthly strategic planning
Monthly performance review
Marketing roadmap
Attribution fundamentals
90-day minimum. External advertising spend and major third-party software expenses are separate. Full website rebuilds, large brand projects and custom applications are separately scoped. Production, platforms and campaigns remain defined by the engagement.
MomentumStarting at $6,500/mo +
2 AI agents total
Everything in Signal
2 active Growth Engines
Advanced CRM configuration
Advanced marketing + lifecycle automation
Lead routing + nurture campaigns
Reputation management
Conversion-rate + landing-page optimization
Attribution + reporting dashboard
Expanded creative + campaign creative
Regular optimization
Weekly strategic review
Dedicated account management
Light RevOps
Integrations within reasonable scope
90-day minimum. External advertising spend and major third-party software expenses are separate. Full website rebuilds, large brand projects and custom applications are separately scoped. Production, platforms and campaigns remain defined by the engagement.
CommandStarting at $10,000/mo +
3 AI agents total
Everything in Momentum
3 active Growth Engines
Advanced RevOps + sophisticated CRM architecture
Advanced attribution + automation
AI-powered workflows
Advanced lifecycle campaigns
Ongoing CRO
Priority landing-page production + creative
Executive performance reporting
Cross-channel strategy
Quarterly growth planning
Weekly strategy meetings
Priority support
Stack consolidation + deeper integrations
Sales and marketing alignment
Campaign orchestration across selected engines
Senior growth strategy
90-day minimum. External advertising spend and major third-party software expenses are separate. Full website rebuilds, large brand projects and custom applications are separately scoped. Production, platforms and campaigns remain defined by the engagement.
Executive leadership and all five Growth Engines included. Engagement terms are agreed together. External advertising spend and major third-party software expenses are separate. Full website rebuilds, large brand projects and custom applications are separately scoped. Production, platforms and campaigns remain defined by the engagement.
WHEN THE WORK NEEDS ITS OWN BRIEF
Some builds deserve a project.
Recurring growth work and major production have different requirements. We scope these engagements separately.
Price and engine count are the starting point. The right fit also depends on your internal capacity, systems and decision-making needs.
Start with the customer journey
List how people currently discover the business, evaluate the offer and make contact. Identify where that journey becomes unclear or unreliable. This often reveals a more useful starting point than choosing a channel because it is popular.
If paid promotion is the priority, Social Media Ads and Google Ads belong to Paid Acquisition. If regular publishing is the need, Social Media Management belongs to Content + Social. Those are different operating responsibilities, even when both use the same social platform.
Understand the engine allowance
An engine groups related acquisition or conversion services. Signal includes one active engine at a time, Momentum two and Command three. The selected mix is agreed around the business need and available capacity. Fractional CMO includes all five engines.
An allowance is not a promise of every platform, format or project running without limits. A brief defines the selected channels, production quantities and priorities. Changes to the mix should be discussed alongside their effect on work already underway.
Look at the systems behind the channels
All plans connect selected work through CRM, measurement and foundational support, with infrastructure depth increasing by tier. The comparison explains where a capability is basic, advanced or not included.
AI-agent allowances are 1 with Signal, 2 with Momentum, 3 with Command and 10 with Fractional CMO. These are total counts. Each agent has a defined task and operating boundaries; the count does not imply unlimited custom software or integrations.
Match leadership to your team
A business owner who mainly needs one channel operated may have different needs from a leadership team coordinating vendors, budgets and an internal department. Strategy cadence and executive involvement should reflect that difference.
Fractional CMO combines senior direction with delivery across all engines. Signal, Momentum and Command provide their stated planning and review cadence. Major projects, advertising spend and substantial third-party software are separate, so the complete investment should be considered before choosing a tier.
THE DELIVERY PATH
Clear steps. Visible progress.
Follow your growth system from the first decision to the next improvement. Select a stage to see the work, your part and the handoff.
DAPPR PREPARES
A focused brief
01
YOUR PART
Share goals, access and the person responsible for approvals.
WHAT MOVES FORWARD
Agreed priorities and ownership
DAPPR PREPARES
Reviewable work
02
YOUR PART
Provide source material and consolidate feedback.
WHAT MOVES FORWARD
An approved release candidate
DAPPR PREPARES
A checked release
03
YOUR PART
Confirm destinations, permissions and operational handoffs.
WHAT MOVES FORWARD
Work that is ready to use
DAPPR PREPARES
A decision record
04
YOUR PART
Share customer and business feedback.
WHAT MOVES FORWARD
The next set of priorities
Milestones and delivery dates are agreed after scope, access, content and review requirements are clear.
A FEW GOOD QUESTIONS
Clarity. Before commitment.
What is an outsourced growth department?+
Dappr brings strategy, acquisition, creative, CRM, technology and automation into one operating team. Your engagement defines the active Growth Engines, infrastructure and planning cadence we own.
What is a Growth Engine?+
A Growth Engine is a defined acquisition or conversion workstream: Paid Acquisition, Search Dominance, Content + Social, Outbound Growth, or Web + Conversion. Signal operates one, Momentum two and Command three simultaneously. Fractional CMO includes all five Growth Engines.
Are advertising spend and software included?+
External advertising spend and major third-party software costs are separate. Platform selection, deliverables and integration scope are agreed during onboarding.
Does a higher plan include unlimited services?+
No. Higher tiers add simultaneous engine capacity, infrastructure and strategic support. Campaigns, platforms, creative, revisions and production remain scoped.
What is the minimum commitment?+
Signal, Momentum and Command have a 90-day minimum. Fractional CMO terms are established separately in the leadership agreement.
Can we engage Dappr for a website or custom project?+
Yes. Full website rebuilds, ecommerce, applications, major branding and complex integrations are scoped separately. They can support a recurring Growth System.
What does Fractional CMO include?+
Starting at $15,000 per month, Fractional CMO combines executive marketing leadership with all five Growth Engines and Command-level infrastructure. Planning, team oversight, executive reporting and board-ready reporting are included. Platform and production scope remain defined.