Paid acquisition uses advertising to reach and convert defined audiences. Dappr coordinates campaign strategy, creative, landing pages and measurement across the platforms agreed in your scope.
Discuss Social Media + Google Ads ↗Paid acquisition puts an offer in front of a defined audience. It can support an established demand channel or test a new message, but it cannot compensate indefinitely for an unclear offer or broken inquiry process. We begin with the customer action and what makes it valuable.
We connect audience, message, creative, landing page and follow-up. Platform choice follows the customer and buying cycle. Google Ads, social advertising and retargeting can serve different jobs, so the program should explain why each selected channel belongs.
What should a customer understand or be able to do after this work is delivered?
Define the offer, audience, geographic scope and conversion action. Agree on the budget and what a useful learning period means in context. Identify the assets needed and which evidence would justify continuing, changing or stopping an approach.
Build the agreed structure, copy and visual assets around one clear promise. Review destinations, forms and tracking before launch. Account permissions, billing and platform approvals are practical readiness requirements.
Connect campaign activity to what the team learns about the leads. An inexpensive form submission is not necessarily a useful opportunity. Improvements may involve the audience, ad, page or follow-up process.
Follow social media + google ads from the first decision to the next improvement. Select a stage to see the work, your part and the handoff.
Approve the offer, audience and budget.
A focused test plan
Review creative, landing page and tracking.
A launch-ready campaign
Confirm approvals and lead ownership.
Measured advertising activity
Share lead quality and sales feedback.
Next campaign tests
Milestones and delivery dates are agreed after scope, access, content and review requirements are clear.
Spend, conversions, inquiry cost and qualified opportunities are reviewed together. Clicks and impressions help diagnose delivery but do not establish business value. Attribution has limits when customers move between devices and channels.
Start with the objective and the work completed. Then look at the available evidence, the limitations of that evidence and the decision it supports. An update should make it clear what will continue, what needs to change and who owns the next action.
The review cadence follows your plan or project agreement. A change in priorities should also identify its effect on the existing scope. That keeps the conversation grounded in the work your team can actually put into practice.
Account access, approved budgets, billing ownership, tracking access, brand assets and a reviewer. Establish a way to report what happens after a lead arrives.
Advertising spend is separate from the management fee. Platforms, creative quantities and landing-page work are scoped. Lead counts, acquisition costs and return on spend are not guaranteed.
Name one person who can consolidate feedback and confirm approvals. Share business changes early, especially changes to the offer, audience or systems. When a new request changes the agreed work, we clarify priorities and scope before adding it to production.
A managed acquisition program with a clear view of spend, conversion quality and next actions.
This capability supports paid acquisition. Signal, Momentum and Command provide one, two and three active engine slots respectively. Fractional CMO includes all five engines. Infrastructure and support depth increase with the plan.
Audience and offer strategy; Platform and budget allocation; Campaign setup and optimization; Creative testing and retargeting; Conversion and lead-quality measurement. The exact platforms, deliverables and production volume are defined in your scope.
Social Media + Google Ads is part of Paid Acquisition. Signal starts at $3,500 per month with one chosen engine, Momentum at $6,500 with two, and Command at $10,000 with three. Fractional CMO starts at $15,000 and includes all five engines.
We review your goals, current setup and priorities, then agree on scope, responsibilities and reporting. Advertising spend, major third-party software and large projects are separate.