Organic social builds a consistent point of view across your selected channels. Dappr connects strategy, publishing and community activity to a shared content program.
Discuss Social Media Management ↗Social Media Management covers planning, creating and publishing unpaid content on agreed channels. It helps businesses with expertise and activity to share but no reliable process for turning that material into consistent communication.
We build an editorial rhythm around your audience and business. Each post has a purpose: answer a question, explain a service, share approved evidence or introduce the team. Channels and cadence are agreed before production, with a review process that makes participation manageable.
What should a customer understand or be able to do after this work is delivered?
Define the role of each channel and the topics the business can discuss credibly. Balance useful explanations, relevant updates and clear next steps. The calendar gives the reviewer visibility into topics before assets are ready to publish.
Turn source material into scoped posts, captions and graphics. Identify who checks facts, who approves brand presentation and when feedback is due. Consolidated feedback avoids contradictory edits and unnecessary review loops.
Schedule approved content and coordinate the agreed community activity. Decide which questions can be answered from approved information and which need your team. Customer-service issues require an explicit escalation owner.
Follow social media management from the first decision to the next improvement. Select a stage to see the work, your part and the handoff.
Share recurring questions and priorities.
Useful content themes
Approve topics and provide source material.
A visible schedule
Consolidate factual and brand feedback.
Approved publishing assets
Share inquiries and audience feedback.
A sharper next calendar
Milestones and delivery dates are agreed after scope, access, content and review requirements are clear.
Publishing consistency, relevant engagement, profile activity and useful visits show different aspects of progress. Inquiries add business context. Follower growth is one signal, not the complete measure of success.
Start with the objective and the work completed. Then look at the available evidence, the limitations of that evidence and the decision it supports. An update should make it clear what will continue, what needs to change and who owns the next action.
The review cadence follows your plan or project agreement. A change in priorities should also identify its effect on the existing scope. That keeps the conversation grounded in the work your team can actually put into practice.
Channel access, brand guidance, approved offers, photos or video, business updates and a reviewer. Identify what can be shared publicly and who handles sensitive customer questions.
Paid ads are a separate engine. Channels, content volume, community handling and review rounds are scoped. Extensive video production and continuous real-time moderation should not be assumed.
Name one person who can consolidate feedback and confirm approvals. Share business changes early, especially changes to the offer, audience or systems. When a new request changes the agreed work, we clarify priorities and scope before adding it to production.
A purposeful presence with defined channels and a sustainable publishing cadence.
This capability supports content + social. Signal, Momentum and Command provide one, two and three active engine slots respectively. Fractional CMO includes all five engines. Infrastructure and support depth increase with the plan.
Channel strategy; Editorial planning; Content creation and scheduling; Community activity within scope; Engagement and inquiry reporting. The exact platforms, deliverables and production volume are defined in your scope.
Social Media Management is part of Content + Social. Signal starts at $3,500 per month with one chosen engine, Momentum at $6,500 with two, and Command at $10,000 with three. Fractional CMO starts at $15,000 and includes all five engines.
We review your goals, current setup and priorities, then agree on scope, responsibilities and reporting. Advertising spend, major third-party software and large projects are separate.