CONTENT + SOCIAL

Social Media Management.

Organic social builds a consistent point of view across your selected channels. Dappr connects strategy, publishing and community activity to a shared content program.

Discuss Social Media Management ↗
01 / THE BUSINESS NEED

Keep your business present, useful and recognizable.

Social Media Management covers planning, creating and publishing unpaid content on agreed channels. It helps businesses with expertise and activity to share but no reliable process for turning that material into consistent communication.

We build an editorial rhythm around your audience and business. Each post has a purpose: answer a question, explain a service, share approved evidence or introduce the team. Channels and cadence are agreed before production, with a review process that makes participation manageable.

A USEFUL STARTING QUESTION

What should a customer understand or be able to do after this work is delivered?

02 / WHAT THE WORK LOOKS LIKE

The detail behind
social media management.

01

Content planning

Define the role of each channel and the topics the business can discuss credibly. Balance useful explanations, relevant updates and clear next steps. The calendar gives the reviewer visibility into topics before assets are ready to publish.

02

Creation and approval

Turn source material into scoped posts, captions and graphics. Identify who checks facts, who approves brand presentation and when feedback is due. Consolidated feedback avoids contradictory edits and unnecessary review loops.

03

Publishing and community

Schedule approved content and coordinate the agreed community activity. Decide which questions can be answered from approved information and which need your team. Customer-service issues require an explicit escalation owner.

THE DELIVERY PATH

Clear steps.
Visible progress.

Follow social media management from the first decision to the next improvement. Select a stage to see the work, your part and the handoff.

DAPPR PREPARES

Channel and audience brief

YOUR PART

Share recurring questions and priorities.

WHAT MOVES FORWARD

Useful content themes

Milestones and delivery dates are agreed after scope, access, content and review requirements are clear.

03 / MEASURING PROGRESS

Make the next
decision clearer.

Publishing consistency, relevant engagement, profile activity and useful visits show different aspects of progress. Inquiries add business context. Follower growth is one signal, not the complete measure of success.

What a useful review covers

Start with the objective and the work completed. Then look at the available evidence, the limitations of that evidence and the decision it supports. An update should make it clear what will continue, what needs to change and who owns the next action.

The review cadence follows your plan or project agreement. A change in priorities should also identify its effect on the existing scope. That keeps the conversation grounded in the work your team can actually put into practice.

04 / BEFORE WE BEGIN

A good brief
makes better work.

What we need from you

Channel access, brand guidance, approved offers, photos or video, business updates and a reviewer. Identify what can be shared publicly and who handles sensitive customer questions.

What belongs in the scope

Paid ads are a separate engine. Channels, content volume, community handling and review rounds are scoped. Extensive video production and continuous real-time moderation should not be assumed.

How decisions stay clear

Name one person who can consolidate feedback and confirm approvals. Share business changes early, especially changes to the offer, audience or systems. When a new request changes the agreed work, we clarify priorities and scope before adding it to production.

Talk through social media management ↗

How it fits
the bigger picture.

A purposeful presence with defined channels and a sustainable publishing cadence.

One system. Shared context.

This capability supports content + social. Dappr All Access makes the full marketing portfolio available for $3,500/month. We prioritize execution around your goals, roadmap and agreed scope. Advertising spend is separate.

CLEAR ANSWERS

How is this service scoped?

We agree on the work around your objectives, current setup and production capacity. Access to the portfolio does not mean every service runs simultaneously.

Meet with Dappr at our St. George office or explore how we work remotely. Read our engagement questions alongside the service details below.

What does social media management include?

Channel strategy; Editorial planning; Content creation and scheduling; Community activity within scope; Engagement and inquiry reporting. Platforms, deliverables and production capacity are agreed in your scope.

How does this service fit into a Dappr engagement?

Social Media Management is available through Dappr All Access, our full-service marketing engagement at $3,500/month. We coordinate it with other marketing capabilities around your business goals and agreed roadmap.

What happens before work begins?

We review your objectives and existing setup, then agree on priorities, responsibilities, production and reporting. Advertising spend is separate. Service execution follows agreed priorities, production capacity and scope. Third-party software fees, AI usage costs and substantial projects are clarified in the engagement before work begins.

YOUR NEXT CHAPTER

Build the
whole system.

Talk to Dappr ↗