Local search.
Start with accurate business information, accessible pages and a clear explanation of the services offered. A listing, a location page and a service area describe different parts of a business.
Paid social measurement.
Campaign reporting needs a defined conversion and a destination that supports it. Separate ad activity from qualified inquiries and sales when evaluating the results.
Automation.
Map the process and the person responsible before automating the next step. A workflow should have clear inputs, exceptions and an outcome that can be checked.
Plan the engagement.
Compare ongoing engine capacity with a separately scoped website or development project. The delivery approach and editorial standards explain how Dappr frames the work.