Appointments and local inquiries.
Clarify the actual service area, whether customers visit a location, how appointments are handled and who responds to a new inquiry. A useful website should make those next steps clear on a phone as well as a desktop.
Products sold online.
An ecommerce brief needs the product information, payment and fulfillment requirements, platform constraints and customer support responsibilities. Store development and integrations are separately scoped.
Business-to-business buying.
A longer buying process may need educational content, clear qualification, sales materials and coordinated follow-up. Define the customer profile and decision process before selecting channels or automation.
Requirements specific to your field.
Tell us about any required approvals, regulated claims or restrictions on customer information. Those requirements need to be understood before choosing campaign messages, tracking or lead forms. We do not assume that an example from another business is appropriate for yours.